Portfolio of Axel Norvell

Below is a selection of some of many projects I've worked on in the past. The majority of the focus is on E-Commerce (Magento) design and development which requires a range of skills such as HTML, CSS, PHP, javascript, jQuery, prototype, SQL queries (mySQL), LAMP stack configuration/maintenence and more.
You can find me on dribbble or send me an email.

Effetto Detail

A good friend of mine was in need of not just a website, but a brand that represents and conveys his approach to automotive detailing. I vouched for a classy, clean and straight-forward design that combines subtle imagery of exotic, high end automobiles with information on the processes and pricing. The result is a professional grade and scalable platform that will allow the business to grow from.

Role: Design, Development, Branding

Platform: Wordpress

URL: effettodetail.com

Effetto Detail - Houston's Premier Detailers

JackDat

The goal was to build a refined, clean and professional ecommerce experience for a high-quality varsity jacket dealer. The entire design is 100% responsive which allows for an easy-to-use experience on a variety of devices ranging from mobile phones to large desktop screens.

Role: Design, Development, Customization

Platform: Magento

URL: jackdat.axertion.com

JackDat - Premium Jackets

Design Your Jacket

I was approached to develop a jacket customization tool that allowed customers to modify the various attributes of a jacket such as colors, text, sizes etc and be able to preview them instantly in the browser. I had to build a user-experience that contained a vast-array of options, yet was not overwhelming to the user's experience.

Role: Design, Development, Customization

Platform: Magento

URL: Design Your Jacket

Design Your Jacket Tool

Mincer's

An ecommerce site for Mincer's University of Virginia apparel. The site features a clean, easy to use look that promotes the various products that Mincer's has available.

Role: Design, Development, Data integration

Platform: Magento

URL: mincers.com

Mincer's Homepage

Soccer4All / Lacrosse4All

A multi-site Magento setup with two website sharing a single Magento installation. Design is shared for the most part, however some branding aspects are overwritten depending on which site is being viewed. Inventory is segmented on the fly through a custom integration that updates the website periodically.

Role: Design, Development, Data integration

Platform: Magento

URL: soccer4all.com, lacrosse4all.com

Soccer4All Homepage

Maker's Mark Shop

An ecommerce site built to deliver Maker's Mark branded apparel and gifts to fans across the world. Various customizations including an age gate to verify the user's age have been custom developed and implemented. Inventory data is updated periodically through a custom data integration to a POS. Recent site improvements has helped the site's sales more than triple within the last 6 months.

Role: Design, Development, Data integration

Platform: Magento

URL: makersmarkshop.com

Maker's Mark Homepage

Pinto Ranch

An ecommerce website built for the fine western wear retailer, Pinto Ranch. Design assets were provided by clients and implemented into the Magento platform. Static blocks are leveraged for static content seen in the footer and sidebar areas. Custom landing page templates were implemented for each top-level category and can be modified at any time by the client using hte Magento admin. Inventory data is updated daily through a custom data integration to a POS.

Role: Development, Data integration

Platform: Magento

URL: pintoranch.com

Pinto Ranch Homepage

Twin Liquors

An informational and ecommerce website bridge between the Magento and Wordpress platforms. The two platforms have been meshed together to provide a seamless experience for the user on both the information and ecommerce website. Additional custom programming was required for store locations, recipes pages and shopping restrictions (due to strict alcohol laws). Design assets were provided by the client and implemented into the platforms. Inventory data is periodically daily through a custom data integration to a POS.

Role: Partial Design, Development, Data integration

Platforms: Magento, Wordpress

URL: twinliquors.com

Twin Liquor's Homepage

Doodle's

Ecommerce website developed for a local retailing specializing in Baby apparel and merchanise. A custom gift registry was developed and integrated to backend of a POS system to users can access their registries both online and in-store. Design assets were provided by the client, and were refined to work with the Magento platform. The site is pending launch.

Role: Partial Design, Development, Data integration

URL: doodles.linkedretaildemo.com

Doodle's Homepage

Mountain High Outfitters

A Wordpress and Magento bridged site. Wordpress will be used to leverage the heavy content management required by the client to post blogs, reviews etc. Both platforms will be meshed together to provide a seamless user experience. Inventory data will be updated periodically through a custom data integration to a POS.

Role: Design, Development, Data integration

URL: Develpment in Progress

MHO Homepage

Razzle Dazzle

An information and ecommerce bridged website for Razzle Dazzle, a New Orleans based retailed selling a range of festive, Mardi's Gras themed merchandise. The user experience will be meshed together to provide a seamles experience for users across the two platforms. The site is going through some final adjustments and will launch soon.

Role: Design, Development, Data integration

Platform: Magento

URL: razzledazzle.linkedretaildemo.com

Razzle Dazzle Homepage

T&R Rope and Feed Center

An ecommerce site for T&R Rope and Feed center selling a various range of products ranging from farm and ranch equipment to apparel. Site consists of a clean, easy to use look and feel that allows customers to quickly shop and place their orders. The site is going through some final adjustments and will launch soon.

Role: Design, Development, Data integration

Platform: Magento

URL: tandr.linkedretaildemo.com

T&R Homepage

Kezinfo

A design project consisting of several workflows. The site's purpose was to provide insurance quotes for customers from various insurance companies across a broad range of coverage option. Design consists of clean aethstics complimented by color coded regions.

Role: Design

URL: Kezinfo Demo

KezInfo Dashboard

Vintage Beads & More

An ecommerce site for Vintage Beads & More, a small company established to selling some of the rarest vintage beads available on the market. The site's data was converted from a previous system to reduce the amount of overall data-entry required by the client.

Role: Design, Development, Data Conversion

Platform: Magento

URL: vintagebeadsandmore.com

Vintage Beads and More Homepage